It quickly became clear that compressing images manually is not an efficient method. The two primary options for optimizing images on WordPress sites are manual image compression tools, like or compressor.io, and WordPress image optimization plugins.Īs a web development and web support agency, we wanted to determine how these options compared. But what is the most efficient and cost effective way of implementing image optimization on a WordPress site? Google has made it clear that image optimization matters, and fortunately have provided guidelines on best practices. If you’re experiencing a lag in website speed (and losing customers and money in the process), poorly optimized images may be the culprit. Is a lack of image optimization decimating your website speed? Statistically 1 in 2 visitors will abandon a site that takes more than 6 seconds to load, and most ecommerce shoppers expect load times of less than 3 seconds. In testing, it does seem comparable to the old version. In version 2.1 of the plugin, they added a new compression level, ‘Lossless’, which fixed the issues that some users were having with only the default ‘Smart’ setting available. Jan 2023 Update: Imgify briefly removed the 3 different levels of image compression from their plugin, but recieved numerous complaints. Jul 2022 Imagify vs Smush vs Compress JPEG & PNG images by
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